Hashtags for Authors webinar – Nov 4th

We ran a quick-and-dirty webinar specifically on how authors can use hashtags in social media through Big Marker, and this is the replay if you missed it:

And here is the PDF we mentioned during the webinar.

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Interesting tweets = clicks = sales

By AlpsdakeWhen you’re tweeting, make sure you’re writing for your audience, not yourself.  If you want people to click on your link (or follow you, or retweet you) that is.

For instance, here’s a tweet written for yourself:

So proud to have been on @XGRV-TV’s Book Talk yesterday. Had a great time! (link)

Well that’s nice, but who’s going to click through to watch your segment? Why would anyone? Now, here’s the same tweet written for your readers. It gives them a reason to click through:

I talked to @XGRV-TV about five great local book festivals you should attend! (link)

Or

Want to attend a great book festival? Here are five: (link)
via @XGRV-TV

Don’t just tell people about your segment, pick an interesting bit of information from your segment, and mention that. That will make people want to click through to find out what else you’ve got to tell them.

This is about a (fictional) TV segment, but it could just as easily have been about a blog you’re interviewed for, or a magazine article or a radio show.

Also, notice that neither the tweets nor the segment is about your book, or about asking people to buy your book. But that message will get through—as people get to know you because you’ve got good information to share, they’ll also buy your books.

Sometimes the path from social media appreciation to actual book buying is not obvious, but think about brands you trust and why you like (and buy) them. Catch people’s attention, draw them in with good content and you will create fans—the most powerful type of buyers there are.

One-on-one sessions at PYI

packagingyourimagination-adIf you are a member of CANSCAIP or are an author interested in attending their annual Packaging Your Imagination conference, we have another reason for you to come – we’ll be there giving one-on-one critiques of your online presence!

All the details are on their website, but the basics are:
WHEN:    Nov. 14, 2015 – 8:15-4pm plus free reception
WHERE: Humber College Lakeshore Campus, Toronto
COST of Conference: $190 for members, $225 for non-members (includes lunch and snacks).
COST of one-to-one session: $75

Before the PYI conference, you send us the website/ social media page you want us to critique and then when we sit down at the conference we go over the page together, helping you map out a strategy to strengthen your presence online.

Sign up soon before the sessions fill up!

Great ideas to generate online content

Authors and illustrators are a creative bunch. So make sure you’re just as creative in the way you do your online promotion. Here are some suggestions:

Kari Lynn Bad Pirate launchRun with the theme
Picture book author Kari-Lynn Winters recently launched her picture book, Bad Pirate. Her book launch was held on “Talk like a pirate day,” and she invited kids to dress up like pirates, which they did—in droves. She handed out pirate hats and swords, and the bookstore owners randomly yelled out lines from her book throughout the launch (in pirate voices, naturally). It was a huge success. And of course, Kari-Lynn now has a ton of material to tweet, Facebook and blog about, all of it pretty darned adorable.

Capture Gabby artPost reader-generated content
My first picture book, Gabby, inspired a lot of a kids to draw their own pictures. (Thanks to illustrator Jan Dolby, who created Gabby.) So I opened a spot on my blog and put the artwork online. I ask kids to send in their art and when they do, I add it to my online kids’ art gallery. At one school, the kids covered the gym walls with more than 400 pieces of Gabby art. I snapped a picture of each one and posted it in my online gallery. I regularly tweet and Facebook about the gallery.

Angela at indie book dayGet involved in book events
There are lots of great book events and festivals and getting involved in them not only helps them, it helps to promote your own books. Take a selfie of yourself involved in a book event like Free Comic Book Day, Indie Bookstore Day or Word on the Street and post it on social media. Make sure you use the hashtag for the event and also tag the booksellers and even co-ordinators.