Instagramming a story #Bookstagram

mermaid-carla-carusoCarla Caruso came up with a very cool way to tell her mermaid romance story, that activated audiences on Facebook and Instagram.

Caruso’s Mermadelaide social media treatment came to her when she was the Digital Writer in Residence at the SA Writers Centre in Australia.

She achieved excellent results in just six weeks (the length of the residency): 265 fans on Facebook (with one post reaching 754 people), 101 Instagram followers and a “top tweet” garnering 1,278 impressions.

Check out her project here on the SA Writers website.
Here’s Mermadelaide on Facebook.
Here’s Mermadelaide on Instagram.

Do you think one of your stories would lend itself to a social network? Tell us about it in the comments!

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